PRODUCT CAPABILITY

AI Traffic Tracking

See which AI systems reach your website.

Identify supported crawler activity, see which pages AI systems request, and inspect the available signals. When those signals are not strong enough, the activity stays Unknown.

Explore activity
BrightDesk · Demo workspaceFictional example. No real customer data.
AI PLATFORM / IDENTITYKnown AI crawler
Visited page
/product/ai-support
Observed
09:42
Activity type
AI crawler
09:39 Crawler request09:34 AI answer referral09:28 Unknown activity

PRODUCT PROOF

Explore observed activity in detail.

Select a request to see who or what was identified, the visited page, its observed time and what to check next.

BrightDesk · Demo workspaceObserved request example
RECORDED EVENTSObserved activity
EVENT DETAIL / 09:42Observed request

Identified AI crawler

AI PLATFORM / IDENTITYKnown AI crawler
ACTIVITY TYPEAI crawler
VISITED URL/product/ai-support
OBSERVED TIME09:42
REFERRAL SOURCEUnavailable
AVAILABLE REQUEST CONTEXT

GET request to this URL. A known crawler signature is present in the available request signals.

WHAT TO INSPECT NEXT

Review the visited URLs and recent crawler activity.

ACTIVITY TYPE

What kind of request can be identified?

REFERRAL SOURCE

Where did the visit come from, if known?

OBSERVED TIME

When did the request reach this page?

CLASSIFICATION GUIDE · ACTIVITY TYPE

Human

Supported signals indicate a human visitor.

AI crawler

Known crawler activity reaching a page.

Unknown

Available signals do not support a stronger classification.

Referral source is a separate dimension. Traffic-quality signals are assessed separately. Understand crawler activity, referrals and traffic quality

Classify what can be classified. Keep uncertainty visible.

When the available signals are insufficient, Travatar keeps the activity Unknown instead of forcing a stronger conclusion.

SERVER-SIDE VISIBILITY

See activity that client-side analytics can miss.

With Server-Side Tracking configured, Travatar can observe HTTP requests at the server or edge, including crawler activity that may never run client-side JavaScript.

01 / REQUEST OBSERVED

An incoming request reaches the server or edge.

02 / SIGNALS AVAILABLE

URL, user agent, referral and network context may be available.

03 / ACTIVITY CLASSIFIED

Supported activity is identified when the signals allow it.

WHY IT MATTERS

See how AI systems use your site.

See who reached your site, where the request went and when it happened. An observed request does not, by itself, prove a citation or business outcome.

WHO

See which AI systems reach you.

Identify known AI crawlers when request signals support it.

WHERE

See which pages they request.

Inspect the product pages, articles or resources reached.

WHEN

See when activity occurs.

Use the observed time to put each request in context.

CONTEXT

Separate source from activity type.

An AI referral does not prove that an AI system made the request.

REFERRAL EXAMPLE

Source is not visitor type.

An AI answer can be the source of a visit without proving that an agent made the request.

REFERRAL SOURCEAI answer
LANDING PAGE/product/ai-support
ACTIVITY TYPEUnknown
WHAT THIS MEANS

The referral tells you where the visit came from. It does not prove who or what made the request.

COMMON QUESTIONS

Frequently asked questions.

Can every AI visit be identified?

No. Some activity remains Unknown when available signals do not support a stronger classification.

What does Unknown mean?

It means the available evidence is insufficient for a stronger classification.

Can I see visited pages?

Where supported data is available, the event can show the observed URL or landing page.

How does Travatar see AI crawlers that normal analytics may miss?

With Server-Side Tracking configured, Travatar can observe HTTP requests at the server or edge. This can reveal supported crawler and bot activity even when a request never runs client-side JavaScript.

Is an AI referral an agent visit?

No. Referral source and activity type are separate dimensions.

Does Suspicious mean malicious?

No. A suspicious traffic-quality pattern may deserve review, but it does not establish fraud or malicious activity.

AI TRAFFIC TRACKING

Inspect the activity behind a visit.

See which identifiable AI systems reach your site, which pages they request, when activity occurs, and the request details available for each observation.

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OBSERVED REQUESTVisited page and timeAVAILABLE SIGNALSType and referral sourceNEXT STEPKnow what to inspect