Your Website Might Be Drowning in Bot TrafficInvisible to ChatGPTMissing AI Conversions

Track AI visibility, identify non-human traffic, and prove conversion impact.

Travatar Dashboard — traffic overview with AI agent tracking

Benefits proofs

Clear outcomes teams achieve with Travatar, measured in visibility, traffic quality, and conversions.

+28%

AI answer presence

Teams using Travatar see an average 28% increase in AI platform mentions within the first quarter.

Based on tracked prompts across ChatGPT, Perplexity, and Gemini.

4 types

Humans vs non-human clarity

Instantly separate real visitors from LLM crawlers, AI agents, and bad bots in your traffic data.

Server-side classification with 95%+ accuracy.

+12%

Conversion lift

Identify which AI-driven traffic actually converts, and double down on what works.

Measured via attributed sessions from AI referrals.

  • +30 SEO conversions/mo
  • +2 AI recommendations
  • Bot traffic identified
  • Weekly reports automated

Classify and Decode Your Traffic

There are 4 types of traffic on your site. We help you see the difference.

LLM Crawlers

GPTBot, ClaudeBot, PerplexityBot and other LLM training crawlers indexing your content for AI models.

AI Agents

Autonomous agents performing tasks on behalf of users - browsing, comparing, and recommending products.

Humans

Real visitors browsing your site, clicking CTAs, and converting. The traffic you actually want.

Bad Bots

Scrapers, spam bots, and credential stuffers that waste resources and skew your analytics.

How It Works

1

Connect Signals

Add our lightweight JS library and configure your SST endpoint. AI crawlers and agents are detected automatically.

2

Classify Traffic

Separate humans from bots and AI agents. Identify LLM crawlers and track AI-driven referrals and sessions.

3

Improve Visibility

Monitor AI platform mentions, track the recommendation-to-conversion funnel, and get weekly reports.

Activate the toolkits you need

Start with one, expand as you scale.

AI Visibility

Track how AI platforms talk about your brand.

  • Track prompts, answers, and sources
  • Monitor brand mentions across AI platforms
  • Weekly AI visibility reports
  • Share of voice and positioning trends
Explore AI Visibility

AI Traffic Tracking

Detect AI agents and crawlers visiting your site.

  • High-accuracy AI agent traffic signals
  • Server-side event collection
  • LLM crawler identification
  • Bot classification and filtering
Explore SST Tracking

Analytics & Traffic Quality

Understand who visits and what converts.

  • On-site analytics and referrals
  • Traffic quality overview
  • Conversion tracking and attribution
  • Real-time session monitoring
Explore Traffic Quality

FAQ

How do I install JS and SST?
Add our lightweight JavaScript tracker to your site via GTM or a direct script tag. For server-side tracking (SST), use our curl-based endpoint to send events from your backend. Both take under 5 minutes to set up with our guided onboarding.
Which AI platforms do you track?
Travatar tracks AI visibility across ChatGPT, Google Gemini, Perplexity, Claude, Copilot, and Grok. We monitor how these platforms mention your brand, cite your content, and recommend your products.
How do you classify AI agents vs crawlers?
We use server-side signal analysis to distinguish between LLM crawlers (like GPTBot, ClaudeBot), AI agents performing tasks on behalf of users, regular human visitors, and bad bots. Our classification uses User-Agent fingerprinting, behavioral analysis, and known bot registries.
Can I export data to my stack?
Yes. Travatar supports data export via webhooks, API, and direct integrations. You can push event data to your data warehouse, BI tools, or custom pipelines. All data is available in standard formats.
How quickly will I see results?
AI visibility data appears within your first weekly report cycle. Traffic classification begins immediately after deploying the JS tracker or SST endpoint. Most teams see actionable insights within the first 7 days.

Make AI visibility measurable.

Track what AI drives and prove what converts.

Get Started →

We are part of

  • Startup Wise Guys
  • Techcelerator
  • Tenity
  • Huge Thing